{"id":16493,"date":"2023-10-25T20:43:16","date_gmt":"2023-10-25T20:43:16","guid":{"rendered":"https:\/\/www.4point0brands.com\/?page_id=16493"},"modified":"2023-10-31T20:52:35","modified_gmt":"2023-10-31T20:52:35","slug":"marcas-4-0","status":"publish","type":"page","link":"https:\/\/www.4point0brands.com\/eng\/marcas-4-0\/","title":{"rendered":"4.0 Brands"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"16493\" class=\"elementor elementor-16493\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c60eb1 e-con-full e-flex e-con e-parent\" data-id=\"1c60eb1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4804e81 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4804e81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">4.0 Brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad7c7f e-flex e-con-boxed e-con e-parent\" data-id=\"9ad7c7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb6791 e-flex e-con-boxed e-con e-child\" data-id=\"3eb6791\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3844af3 elementor-widget elementor-widget-text-editor\" data-id=\"3844af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt 4.0 Brands we believe that successful brands, geographical indications and organizations of the 21st Century must continually develop at least 4 basic attributes:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a45967 e-flex e-con-boxed e-con e-parent\" data-id=\"3a45967\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eeaab61 e-flex e-con-boxed e-con e-child\" data-id=\"eeaab61\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff13dc elementor-widget elementor-widget-text-editor\" data-id=\"4ff13dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0fbb87;\"> 1.0 <\/span><u>Functional or rational benefits.<\/u> These include attributes, advantages and benefits of your product or service, which allow clients and consumers to rationally justify their continuous purchases. Knowing and verbalizing these benefits is a fundamental part of product knowledge and understanding your key target segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf47bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eaf47bd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb468c elementor-widget elementor-widget-text-editor\" data-id=\"5bb468c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0fbb87;\"> 2.0 <\/span><u>Emotional benefits<\/u> associated with, among others, personal values, attitudes, self-perception, or special occasions. Understanding the target customer emotionally generates opportunities for product consideration, brand personality development and approach language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42610ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"42610ed\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1b0f0 elementor-widget elementor-widget-text-editor\" data-id=\"cf1b0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0fbb87;\"> 3.0 <\/span><u>Memorable brand experiences,<\/u> associated with touch points and brand -GI product presence. The experiences constitute proof of the benefits and are an opportunity to share and communicate strong product narratives that have all the necessary elements to be shared through word to mouth among buyers and consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0926500 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0926500\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f08aa elementor-widget elementor-widget-text-editor\" data-id=\"f8f08aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0fbb87;\"> 4.0 <\/span><u>Sustainability integrated into differentiation narratives.<\/u> Modern organizations integrate their sustainability initiatives and policies into their business, communications and marketing strategies. They recognize their challenges and the changing environment to which they are subject to and avoid assuring that all possible sustainability challenges are resolved. This makes them more interesting and credible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb051b e-flex e-con-boxed e-con e-child\" data-id=\"3eb051b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb5582 elementor-widget elementor-widget-image\" data-id=\"3bb5582\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"615\" src=\"http:\/\/www.4point0brands.com\/wp-content\/uploads\/2023\/10\/bulb-en.jpg\" class=\"attachment-large size-large wp-image-16661\" alt=\"\" srcset=\"https:\/\/www.4point0brands.com\/wp-content\/uploads\/2023\/10\/bulb-en.jpg 586w, https:\/\/www.4point0brands.com\/wp-content\/uploads\/2023\/10\/bulb-en-285x300.jpg 285w, https:\/\/www.4point0brands.com\/wp-content\/uploads\/2023\/10\/bulb-en-11x12.jpg 11w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b581b2 elementor-widget elementor-widget-heading\" data-id=\"7b581b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">XXIST century brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marcas 4.0 En 4.0 Brands creemos que las marcas y organizaciones exitosas del Siglo XXI deben proveer al menos 4 atributos b\u00e1sicos: 1.0 Beneficios funcionales o racionales. Estos incluyen atributos, ventajas y beneficios de su producto o servicio, que permiten justificar racionalmente la recompra al consumidor. Conocer y verbalizar estos beneficios es parte fundamental de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16493","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/pages\/16493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/comments?post=16493"}],"version-history":[{"count":19,"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/pages\/16493\/revisions"}],"predecessor-version":[{"id":16689,"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/pages\/16493\/revisions\/16689"}],"wp:attachment":[{"href":"https:\/\/www.4point0brands.com\/eng\/wp-json\/wp\/v2\/media?parent=16493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}